Geomorphology: Preparation of Earthquakes Essay

Preparation of Earthquakes 1. Building designs & locations a. Fault lines should be shown on maps for people to avoid constructing buildings above active fault lines b. If not, foundation of buildings must be extended to solid material c. High-risk areas should have low-density land use d. Steel structures built to prevent buildings from collapsing when the ground moves i. Taipei 101 has a steel pendulum that would sway & reduce resonance amplification during an earthquake ii. Tokyo’s buildings reinforced to withstand stronger earthquakes e. Shock-absorbing rubber blocks installed in buildings to absorb earthquake energy & oscillations f. Electric supplies installed in buildings in Japan & San Francisco with auto shutoffs to prevent fires g. Fireproof materials used in fittings of buildings to reduce intensity of fires BUT h. Developing countries may not be as well prepared as Developed countries i. Quite costly for the whole nation to have earthquake resistant features j. Less Developed Countries would have less money for such investment k. Over-congested cities would be a death-trap during an earthquake i. Kobe has many areas with flimsy & old structures which collapsed during the Earthquake ii. Many buildings & infrastructures collapsed in Sichuan 2008 due to corruption iii. To save cost & time, materials used to build schools were low quality, resulting in collapse of the buildings iv. Haiti had no reinforced buildings & the govt building collapsed during the earthquake too 2. Drills/ Education a. In Japan, annual drills are conducted to prepare & educate the population b. Warning systems such as SMS were used to warn the Japanese of impending disasters c. Data collected from constant monitoring of areas in the cities helped to save many lives d. Japan invested thousands of dollars in seismographs and data collection systems to monitor the ocean & ground movements BUT e. Some cities/countries do not have such warning & monitoring systems f. There was no warning for the Indonesian quake & tsunami i. Difficult as most people could not afford phones or TVs g. Though given prior warning, there was only 15min to seek shelter when there were no transportation or shelters to go to i. ∠´ Warning had a minimal effect – Populations in Developed countries tend to be more prepared as they have greater financial means for drills & use of technology for warnings 3. Prediction a. Many countries have been investing in earthquake prediction i. Studying patterns of previous earthquakes & animal behaviours ii. Useful if accurate prediction of next earthquake can be made b. China has saved many lives through a few successful predictions c. Japan has been researching on animal’s behaviour for earthquake prediction BUT d. However, predictions made may not be accurate e. China managed to predict an earthquake that hit Beijing 9 hours later i. Failed to do so for a similar but stronger earthquake 1 year later f. Their previous prediction saved many lives as evacuation was carried out, with less than 2k deaths g. However, there was no preparation or evacuation process for the later earthquake, resulting in more than 60k deaths IHE Notes: Preparation of Earthquakes Conclusion – Developed countries living near earthquake zones would be more prepared than Developing countries – Individuals are educated on the appropriate reactions during & after earthquakes – Stronger & better buildings are built, minimizing damage dealt & saving lives – However, corruption may be rampant and thus require assistance from other countries for recovery – Developed countries like Japan did not survive the tsunami either, despite great preparation

Education: No child left behind Essay

Education is the transmission of knowledge from one person to the other person. It acts as a revolutionary force not only to transmit but transmute. It helps an individual to develops, nurture and inculcates oneself. It is therefore the right of every individual to acquire education in order to make his future better. The purpose of education is to transfer knowledge and to make one aware of its own talents and potential. It helps society to progress by making them productive. People become a productive of the society instead of just being a burden on it. It develops creativity and encourages children to explore the ideas and hidden facts, discover new things and advance forward in life as a reputable figure. It also broad their minds and develops tolerance in them. Today despite of globalization there are so many children who are left behind in this race of life. There are many reasons for these children to be uneducated. Some does not have enough resources to get education. Some does not have peace in their countries and are engaged in wars. Some are opposed by their families. Some do not have proper education system structures. If we talk about these reasons individually we find that a child wants education but it is the circumstances which force them to move their motives to the other things. One of the most important reasons is the deficiency of resources for the child. A child born in a poor family is destined to be uneducated because his parents do not have enough money to pay for his school fees. These children are also neglected by their parents because of their poverty and their struggle with life. These children do not even get home education because their parents are not also educated. These children just learn how to fight the life and forget about the education and their generations keep on inheriting illiteracy. However now government and non-governmental organizations have realized and have taken steps to provide education to everyone. They have started incentive schemes and are even providing free education. Some of the children do not get education because their countries are at war. Instead of learning counting numbers they learn to count dead bodies around them. They suffer a huge loss while people fight over for power. Now leaders have realized this and they have brought their fight on the table. Some of the children are opposed by their families because of their catholic and conservative thinking. This approach is usually taken for girls. They think that girls do not need education because they have to look after their house and kitchen. For this now different organizations have started campaigns to aware people about the benefits of educations. As people have progressed they now have become aware of need of education and making sure that it reaches every one and no child is left behind.

GM Food Essay

You are required to write an article titled GM Food on the basis of websites and sofewares. In the article, you are expected to present the points as follows: the definition of GM food, the possible prospects and problems, your attitude towards GM food. The article should be no less than 500 words. Genetically modified (GM) foods are foods derived from genetically modified organisms. Genetically modified organisms have had specific changes introduced into their DNA by genetic engineering, using a process of either Cisgenesis or Transgenesis. GM foods were first put on the market in the early 1990s. Typically, genetically modified foods are transgenic plant products: soybean, corn, canola, and cotton seed oil. Last year, the Ministry of Agriculture awarded the safety cerfiticate to two kinds of transgenic rice, and this triggered a large-scale discussion. Many people oppose it and refuse to eat GM foods. They objected to GM foods on several grounds such as: †¢ GMF’s have not been a success, there is no test in human being. The GM foods maybe change human gene in future. †¢ Genetically modified crops will affect other plants around them and change other species, then more and more species will vary or disappear. †¢ GM foods have the advantage in both price and output, so traditional farmers will lose the market. Then few companies who have transgene proprietary technology will control food market. On the contrary, many proponents of GM foods have other opinions: †¢ People eat GM foods, then the foods are analysed and assimilated like normal foods, there is no theory to support that GM foods will change human being’s gene. †¢ There is a food supply issue in the developing world, in order to meeting the demand for food and confronting the climate change we need to increase use of GM crops. †¢ The GM crops use less pesticide, It is more safty than normal crops. Actually, more and more GM foods appear in our lives. When you have dinner in the restaurant, maybe you eat the GM oil, GM corn and GM rice, but you just don’t know. Genetically modified food is science brings us the product, now of cultivated land area of less, genetically modified food will play more and more important role, if the use of transgenic technology can solve the world food shortage problem, it is not quite good? Genetically modified food in the world now is a kind of new things, new things, people need time to promote its accept also need some time, we cannot put new things in the cradle, a stick to it from the beginning, that cannot be eaten of genetically modified food. You think we don’t of hybrid rice is a genetically modified food? But we can open it from? And if they can pass the soybeans genetically modified technique using atmospheric nitrogen inside his produces fertilizers to other crops gene transfer in the mankind, it is. Everything is both sides, especially technology, science and technology is a double-edged sword? Genetically modified food has its disadvantages, like some worry, because it will not change, will destroy genetic evolution, etc. Genetically modified food and nutrition inside it isn’t like that, the propaganda of people worry is understandable, after accepting a new things take time. But we also should see the benefits of them, I think as time slowly past, genetically modified foods will be accepted by people.

Smartphones v. Computers Essay Example | Topics and Well Written Essays - 1000 words

Smartphones v. Computers - Essay Example Since the start of time, the human race has been trying to find ways to store and move with information without major challenges. Advanced smartphones have been equipped with large storage, which is also supplemented by the external storage disk. Smartphone users have the habit of downloading or transferring significant content. It makes it easy to access information without connectivity. Most people use large storage in smartphones for pictures, music, video, and messages. The convenience that comes with large storage in smartphones explains the high clamor for smartphones in the society. The built-in storage in most smartphones falls within the range of 8GB to 64GB. The large storage has made it easy to access, transfer, and share all types of data. It should be noted that the storage range provided is enough for most people. The relatively high portability that comes with smartphones makes it easy and convenient to carry it everywhere. They are designed and manufactured for easier handling and carrying. They are a bit bigger than standard mobile phones. Portability makes it easy to move with smartphones, which serve as personal data assistants, video and music player, and a connectivity tool. Smartphone manufacturers use ergonomics helps in designing smartphones that are easy to hold and use. Most of the phones have designed to be slim and light to fit into the pocket easily. The essence is to make it very easy to move around with the phone with minimal discomfort. Laptops (Computer)

Internal analysis Essay Example | Topics and Well Written Essays - 1500 words

Internal analysis - Essay Example However, the IBIS report provides that the customers can be further--- categorized in terms of the products sought by them. The main categories of the restaurant customers catered to buy the industry include the retail POS software customers, the food service POS software customers, the hospitality POS software customer and other general POS software customers. The products provided by vendors in the industry are differentiated in terms of their use, the product’s price as well as their respective functionality. The Abacus Business Solutions is company that is privately owned and operated. The company has been operating since 1974. Its main objective is to provide POS solutions to players in the hospitality industry. The company has its headquarters in Fort Lauderdale in Florida, United States. The main product that is sold by the company is the Aloha POS software system. This system is sold by Abacus Business Solutions to the customers in the market through a proposition of multiple hardware platforms. The two main types of Aloha POS that are sold by the company in the market include the TableService POS that is based on the windows platform using touch screens, an open architecture, and the QuickService for the fast food customers in the hospitality industry. In addition to the product itself, the company provides value added services to its clients. For instance, the organization offers servicing and installation facility as well as support and training for the Aloha POS for its customer s in the market. The company highlights that its mission is to make the businesses of its customers more productive as well as profitable. The organization has set high standards for operation where it not only targets customer satisfaction but also seeks to provide business wide integrated POS solutions for any type of hospitality and restaurant business in the industry. The main customers of the company include the likes of Lime Fresh Mexican Grill, Green

Critically explore the legal and etihical context of delivering Essay

Critically explore the legal and etihical context of delivering healthcare to patients who do not speak English and issues around informed consent- look at the - Essay Example condition is with the care that can be provided and will thus have the option to freely consent to, or refuse treatment on the basis of complete information. The language barrier can be a significant detrimental factor for patients because it can decrease access to and adequacy of health care due to the inability to communicate symptoms effectively, especially when they are brought into the emergency department and the use of language interpreters can significantly reduce the obstacles that are created through the inability of provider-patient to communicate effectively (Woloshin et al 1995:724-28). A study conducted by Hampers et al (1999) in the United States specifically examined the barriers cast by language and the inability of patients and their families to speak English when receiving health care in the emergency department, in order to determine whether there was any difference in diagnostic testing and length of stay. As a result, the practitioners were required to assess health care and make clinical diagnoses without the facility of a full or complete history due to the language barrier between health providers and patients. M oreover, this study showed that such patients were also less likely to be insured when they arrived for emergency services and the hampering of diagnostic and testing resulted in higher costs per patient and longer lengths of stay in the emergency departments. Similarly, a research report was prepared by Shah and Priestley (2001) which examined the experiences of black and minority disabled patients in Leeds hospitals. This report highlighted some of the specific concerns of Asian and black disabled patients and the obstructions to their health care that resulted from the lack of sensitivity of health care providers to language, religious and cultural issues. This report also showed that most minority patients who were older did not know English and the function of interpretation when they arrived at the hospital was carried out

Further discussion on last paper Essay Example | Topics and Well Written Essays - 500 words

Further discussion on last paper - Essay Example Moreover, the aging population was increasing incredibly (Plichta and Laurel 34). The number of trained nurses was also decreasing. In addition, there was the lack of respect from the physicians, which contributed to the shortage. This data is trustworthy as it bases its research because of the evidences that researchers provide from studies they carry out. For instance, Suzanne Gordon notes that women in the nursing sector do not make much gain in their workplaces like their counterparts in other professions (Huston 44). This acts as another reason for the job the job dissatisfaction that nurses encounter at their places of work. Additionally, these researches argue that there was shorting-staffing and restructuring in many nursing organizations that drove many nurses away from the sector. This lead to job burnout and many nurses realized that they could not bear the increasing burnout and professional responsibilities at work. Moreover, there has been an increasing concern on the quality of the services that nurses provide. People link this problem to the nursing shortage (Huston 50). We can trust these findings since the researcher suggests solutions to the problem, which include encouraging people to join the nursing sector. Moreover, the US government encourages nursing schools to enroll more people into the sector so that they curb the problem. However, these researchers provide conflicting points on the nursing shortage. For instance, one research projects a shortage of nurses of 600000 in the US by the year 2020 (Plichta and Laurel 36). This means that the US will need to educate more than 1.5 million new nurses by the 2015, which would help alleviate the problem. This problem can be catastrophic on the nation’s ability to respond to an event with mass casualty. On the other hand, the American Hospital Association projects a shortage of nurses of 800000 by 2020, which

Business Strategy in Transport Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Strategy in Transport - Essay Example In the running of any business, there is a necessity to have a strategic plan that defines the company, its market and the services and/or products it offers. Strategic planning, that is discussed in the essay involves making clear-cut decisions in terms of direction and resource aimed at pursuing the organisation’s strategy. One of the first strategies explained in the essay is the cost of leadership principle, that is a strategy in which the organisation cuts down on the costs of production with the aim of being the most affordable service provider. Second question focuses on the concept of cost leadership and its relevance to business strategy with reference to one of the modes or types of transport. The airline industry was specially discussed in this essay as an example, also Gareth Morgan’s concept of a 'machine' organisation was explained as well as an attractive model for organising commercial businesses for transport modes such as shipping, railways and in the twentieth century for airlines. It also refers to the transport industry in the twenty-first century to the transport industry in the nineteenth century and assess the shortcomings of machine organisations from a business strategy perspective. Investigations in the causes of crashes of airplanes, in the 19th century showed that human error was a contributing factor, especially exhaustion. From such events, the machine organisation approach cannot be used in all sectors and the approach is largely losing its popularity.

Health Reform Shaped by Nursing Research Assignment - 1

Health Reform Shaped by Nursing Research - Assignment Example d by the APRN joint dialogue group and the consensus work group is a step in the right direction because it included important stakeholders like the president. It is highly likely that the model will drive health reforms to new heights. Hauer, K. E., Durning, S. J., Kernan, W. N., Fagan, M. J., Mintz, M., OSullivan, P. S., et al. (2008). Factors associated with medical students career choices regarding internal medicine. Journal of the American Medical Association, 300, 1154–1164. Stanley, J. M., Werner, K. E., & Apple, K. (2009). Positioning advanced practice registered nurses for health care reform: Consensus on APRN regulation. Journal of Professional Nursing, 25(6), 340-348. I agree that the second source used is truly reliable and authoritative because it belongs to an agency of the U. S. Department of Health Services, the AHRQ. Also, the source is dependable because it contains articles from scholars who have contributed immensely to health reforms. The currency of the article under review and the fact that it contains evidence-based research also contribute to its authoritativeness. I concur that nursing research is important in shaping health reforms. Nurses have an important role in facilitating the Affordable Care Act, and, as such, they should be given the opportunity to play their roles in driving health reforms. Nurses are the ones who deal with patients directly, ensuring smooth transitions to home, preventing health complications and coaching

Solutions to Stress Essay Example | Topics and Well Written Essays - 750 words

Solutions to Stress - Essay Example Some people develop socio-psychological problems, resulting in low confidence and low adjustment within the given paradigm. Thus, ‘stress’ is the emotional instability in the face of adverse situations. Stress can be broadly defined as ‘the adverse reaction people have to excessive pressures or other types of demand placed upon them’ (HSE, 2001). The more contemporary and scientifically accepted definition recognizes stress as the ‘perceived pressure that exceeds one’s ability to cope’ within the pre-defined socio-psychological parameters (Palmer, Cooper & Thomas, 2006). The cognitive reality of stress has different level of adjustment and therefore, stress level of every person is different. Stress is often perceived as an act of defense against an imagined or actual injustice or threat or it may be an expression of frustration for one’s own inability to face certain situations of life in a manner that would effectively alleviate pain. The diversity of reasons may be attributed to stress that may result in harming others or oneself because a person loses his ability of objectivity and rationale when he or she is under stress. Hence, stress is not good for our welfare and needs to be rationalized to find its root cause and thereby find best measures to control it. The psychological well being is important part of healthy life. Life is not a smooth road and the various obstacles in one’s life may or may not become countless reasons for people to have emotional stress. The traumatic events, the unexpected changes in our personal and professional life or even small things that may not be to our liking may constitute reasons for stress. Insecurities in life may also become key factors for stress. Sometimes, the reason cannot be attributed to one single entity but may be a result of accumulated events or adverse situations that could have reached the limit of

Assignment 11 (775) Essay Example | Topics and Well Written Essays - 500 words

Assignment 11 (775) - Essay Example The pilot project took the setting of art, physics and geometry classes where most of the teachers and students always ignore the connection between such subjects. A new detailed integrated unit of instructions was designed in order to enhance effective collaboration among the teachers. Workshops, meetings and research were used by the teachers to broaden their knowledge of curricular articulation and integrated instructions. Assessment and evaluation were conducted at the end of the learning in order to identify encountered challenged with a view to coming up with viable solutions. The project was deemed successful as it allowed both the teachers and students to enjoy learning as well as improving the intellectual and emotional development of the students. Today, many authors are fascinated by action research as illustrated in their articles and projects. There are several methods proposed by different authors on how action research should be defined, understood and implemented and the important factors to consider from the power of student’s reflection, challenges during the implementation process, the method of assessment, resource and time investment to creation of a portrait of its ideal attributes. As prescribed in this article, integration of instruction requires the collaboration of all aspects of learning such as organization and management, instructions, curriculum, assessment and the culture of the school in order to improve the teaching and learning experience. The application of hands-on activities to link and relate different subject areas such as art, geometry and physics is emphasized in order to increase student comprehension. In action research, the success of education is based on the effectiveness of its curriculum. Changing the curriculum is an advancement of educational progress by modifying the methodology that allows student to interrelate the different disciples they are taught in

English Traffic Light Curious Incident Essay Example for Free

English Traffic Light Curious Incident Essay Mark Haddon uses Christopher’s explanation of his confusion to create sympathy for Christopher throughout the book. Christopher is a 15 year old boy with Asperger’s Syndrome. Christopher is extremely intelligent when it comes to maths and science. However, in the common cases of communicating normally, he struggles. He rejects being touched, and when he has absorbed too much information, he can’t handle it; he crouches on the floor and groans. His life is not a normal one; he goes to a special school, has no one he talks to who is of the same age, follows a strict timetable and lives alone with his father. This thing that Haddon has included creates endless sympathy for Christopher. In Chapter 29, Christopher reveals and justifies why he hates metaphors. He thinks that metaphors ‘should be called a lie because a pig is not like a day and people do not have skeletons in their cupboards. ’ This is an example of how Christopher doesn’t think like other people. This makes you have sympathy for him because he doesn’t understand that metaphors are used for; making things more interesting, to make more sense of things by finding similarities. In addition, Christopher’s tone, narrative voice, also contributes to the sympathy for Christopher. The very easy and comprehensible language uses makes you understand how he thinks; ‘And then it started to rain and I got wet and I started shivering because I was cold. And then it was 11:32 p. m. and I heard voices of people walking along the street. ’ After each chapter in the book, which go up in prime numbers, with parts of the actual story, Christopher tends to babble on about memories, calculations and ideas, which sometimes can be slightly boring. Nonetheless; they show how Christopher thinks. This makes you feel sympathy for him because he clearly finds it difficult to focus on one thing; ‘The Hound of the Baskervilles is my favourite book. ’ And it shows that he can only understand maths and science because that’s mainly what he always talks about. Furthermore, the way Christopher expresses his love for his father is different from the usual hug; ‘He held up his right hand and spread his fingers out in a fan. I held up my left hand and spread my fingers out I a fan and we made our fingers and thumbs touch each other. We do this because sometimes Father wants to give me a hug, but I do not like hugging people, so we do this instead, and it means that he loves me. ’ This makes you feel sympathy for him because he can’t spread simple signs and messages to communicate love to people in the same way you’d expect or would find normal. Moreover, he has a strict routine timetable which is unlike others; (pg 192) To add to it, he finds it hard to distinguish between a smiling face and a crying one. (pg2)

Technical aspects of tourism

Technical aspects of tourism Executive summary: This report deals with the introduction and usage of ICT (Information and communication technology in the field of tourism. This report discusses all the technical aspects of the tourism industry and its impact on consumers. First it discusses various basic factors relate to the ICT and how it has been used by the customer and the tourism sector to interact with each other and also stress on various other benefits arising out of it. It discusses the topic of e-business in detail and explains how it has affected the consumers across the world. The topics like decision making by the tourist and various models by different analysts have also been taken into consideration to assess the topic in depth. Competitive advantage of E- commerce has been brought into light. To analyse the impact of ICT on the tourism industry, we have taken an example of a tourist agency called Thomas Cook. It one of the premier tourism agencies in the word, that has achieved a lot of success through effective implementing the ICT system in their firm. This report has analysed the strategies adopted by Thomas cook for their success in tourism sector. One of the major factors called mySAP consumer relations management has been discussed in detail. This paper also deals with the advantages of the benefits that a consumer has through e-commerce as well as the barriers of e-commerce. Introduction: Information and communication technology (ICT) is the Contemporary style of doing business in an effective manner. This process was being used since the early 1930s but in recent times i.e., the past 15 years this system is been followed extensively in various sectors. Major sectors like retail, banking, telecommunication, governments of various countries, Tourism, etc is using this system effectively. This concept covers vide rang of appliances like internet, wireless, Digital Cameras Wi-Fi, VIOP, GPS, Digital Radio, etc. Every sector is trying to implement this process through one way or the other to improve their business performance. It is been so extensively these days that an article in the Daily Telegraph IT supplement said that, many large organisations would not survive 24 hours without the help of ICT. This attitude change towards ICT was always expected and is of no wonder. This development was inevitable as this made the work easier and faster. This is the main reason why outsourcing of work began. The cost of production was reduced and so was the cost of goods. This technological development has eliminated the national boundaries and helped various businesses to go global, thus integrating markets as well as economies across the world. This rapid growth in the technology has lead to the concept of E-Business and E-Commerce. With e-business there are various advantages due to the presence of global audience, online transaction, etc. This is playing a major role in reshaping the tourism sector across the world. This concept of ICT has brought people much closer to the tourism service providers. Now, customers do most of their holiday or travel plans online. Many tourism companies are adopting this technology. The tourism sector being one of the traditional sectors it was not a smooth ride in taking up this technological advancement. Many small could not afford this kind of investment. They had to terminate a lot of workers as after this advancement there was minimal response to the traditional high street travel agencies. Although physical services are the core products of industry, it is dominated by information systems. (Shankar, 2008) ICT and tourism sector: Tourism is a fast growing and information intensive sector. In traditional tourism sector the customer has to all the way to the travel agency to get the information about the journey or trip. Now, it has become easy for the customers to just sit in their home and browse through various sites and compare different packages provided by different travel agencies. The ICT tools for organising, Marketing, Managing the customer is known. Advertising, promotions, managing sales, use of GIS and GPS to monitor and manage the customer can be considered as some of the ICT tool among many. There are various reasons as to why the tourism industry is adopting this approach: (According to Avison and Fitzgerald, 1995) To expand the industrial boundaries. Reduce expenses. Improve relations with the customers. To deter the new entrants in the market. With the ICT technology been used in various sectors like Airways, Railways, Tour operators, Hotels etc has made is essential for the tourism sector to adopt this system and later an advantage for the sector (Inkpen and Sheldon, 1997). Various kinds of business are using social media to do their business through networking sites and other ways: Web 2.0: It has gained immense popularity in the web world and its users. This is been extensively used by the tourism industry. It has brought a new face to the industry. It has a lot of technological web applications like social networking groups, blogs, podcasting, online video, etc. RSS: RSS (Really Simple Syndicate) is used by the tourism industry to communicate with its customers in person. This simple syndicate enable the customer to receive information on the relevant tourism topic of his choosing. Through this a customer receives the links of different or best travel deals. (Nelson, 2006) Blogging: A person creates a blog and updates it with all the information and text. Then the blogger encourages a discussion on his blog by posting comments. This system of blogging is been used by tourism firms, where they post some information and encourage discussion between customers and keep their customer attracted. Social networking: This is the most accessed or most popular mode of sharing information on internet. As the majority are youngsters this has flourished. The most known social networking sites are Facebook, Hi5, Orkut, Twitter, etc. A person has access to various communities and has a chance to be part of different groups and to enter into discussions online (Boyd and Ellison, 2007). One of the fastest growing travel web sites is WAYN. It helps people to exchange information on their travel experiences and to share their interests online. Online videos and podcasting: When it comes to this mode the most famous site that pops in our mind is YouTube. It is of great help in the tourism as a visual is provided so as to inform/communicate with the customer in an effective manner. A social networking provides called metaverses enable the customers to interact while doing business. Virtual websites are also coming into existence where we can create a personalised avatar and go for a virtual holiday on web. (Hay, 2008) Tagging: This process saves a lot of time for the customer as many travel agencies are tagging different item from different sites so that the customer doesnt have to search in multiple places. Like tourism website may tag the location of the place from Google maps, information taken from encyclopaedia and video from YouTube. (Oconnor et al, 2008) Tourist Decision Making: This is important factor on how a tourist thinks and what are the factors that determine or influence the decision making of the tourist? There were many models which tired to explain the consumer behaviour but failed as they were regarding the tangible goods and did not take into consideration the intangible factors or the feeling part of the customer. (Gilbert, 1991) All the models were criticised that they were just an extension of other models. Let us take into consideration Schmoll (1977) which is based on decision making process in tourism. Motivation, desires/needs, and expectations are said to influence the final destination. There are other factors also which influence the decision making that is, travel stimuli, external and internal variables. (Swarbrooke and Horner, 1999) The process of decision making includes 5 points as proposed by Mathieson and Wall (1982). A desire to travel. The potential of the customer in obtaining information from the respective tourist agency, broachers, advertisements, etc. Other factor like cost of the trip, availability of alternative tours, facilities available in that region, etc. Accommodation type, travel mode and ultimately the final destination. Travel preparations like packing of clothing and equipment and the travel begins. Evaluation of past travel experiences and the result of this will obviously effect future tours. All these models have tried to analyse the behaviour of the tourist and the factors (tangible and intangible) that affect their decision making. Competitive Advantage of E-Business: There are a lot of competitive advantages that arise out of e-business and information technology. The customer can find out about the product, its various uses and compare with other products online sitting at home rather than going all the way to the store. Sometime lot of product comparison may go against the firm so they can adopt the method of product bundling. As various services can be added to the bundle and keep the customer away from individual product comparison. (Schiesel, 2001) Innovation and introduction of niche products which deals with the issues related to product substitutes and new entries into the market. (Sinha, 2000) Consumer centric strategy that is, gathering of information from the customer and developing the packages or products accordingly. (Viehland, 2000) Transfer of skills and sharing of activities and be exploited via extending to related product lines. (Porter, 1980) Price lining and smart pricing: Selling the same product at different price levels to reach people of different standard is price lining. In smart pricing, different price is charged at different market and also according to the value of the product in that region. (Sinha, 2000) Price discrimination must be done to save the profit margins, so that when the competition intensifies then they dont have to lower their prices. Dialogue based marketing must be done in order to explain the customer about the product as well as to obtain a feedback on the packages and upgrade accordingly. (Sealey, 2000) Establishing revenue sharing strategies with other web sites so as to provide customer with subsidiary requirements and fulfilling their needs to the maximum extent. For eg, dell computers is already doing this and has been successful in providing better services. (Hoffman and Novak, 2000) Completely automated delivery system so as to meet the customer desires. About Thomas Cook: It is a leading leisure travel group with 22.1 million customers. It operates around 21 countries across the word. It operates with 31,000 employees all over the world with a fleet 95 aircrafts and 3400 franchised office all over the world. (Thomas Cook Group). It has captured 30% of the UK, Ireland, India and Middle East market, with a fleet of 43 planes and a controlled distribution of 68.6%. Their strategy is to focus on their main business that is, the travel agency and to strengthen it. They also want to invest in travel related sectors and financial sectors through mergers, acquisitions and investing with partners. Ultimately their aim is to become the largest individual travel service provider in the world. They are also planning on becoming independent financial service provider in the world market. To attain this they are with the implementation of highest standard of corporate governance to have an effective decision making mechanism. (Thomas Cook Group Ltd.) Challenges for Tour Operators: All the major tourism companies after 1980 are focused on increasing their profit margins by vertical integration. Although this did not produce anticipated results as the tourism companies expected due to high costs of integration and less returns on their investment or expenditure. Due to rapid growth of travel eMediaries and commission erosion at that time had a negative impact on the travel industry. (Dombey, 2005) Due to this Crisis Thomas cook changed its strategy from an ideal integrated leisure travel group as this model was outdated. In 2006 CEO of Thomas cook announced a new business model where they will be offering optimum flexibility to the customer at the expense of low investment. (Karstadt Quell, 2006) With the vast usage of internet by the consumers and the presence of eMediaries in the market, Thomas Cook had to rethink its strategies. Although not completely abandoning of the traditional integrated vertical system, the advantages of the traditional system were integrated with that of the new dynamic and flexible system that is the system of ICT. This model was also known as hybrid model. (Chaffey, 2004) Changes in organisation as a whole: Thomas cook had to go through a lot changes on the organisational level as they have now opted for a new model of performing their business. The traditional system was more human with minimal technological involvement in the process of customer service. Now, the new model was highly sophisticated and technical so the whole organisation had to go through a change in terms of structure, work culture, workers mind set, technical changes etc. Structural changes: The traditional system followed a hierarchical structure where everything was strictly departmentalised. But as they went for e-business this kind of traditional structure was considered as barrier in performing e-business. So, they went for a system which was more like an informal networking (Shand 2000). For eg the number of directors was reduced to 8 from 40, to ensure that decisions were taken quickly in the organisation. Cultural changes: With adoption of internet and a highly technical based system it changes the whole organisation, how it thinks, how it does things and it completely effects the organisational. When a company is about to adopt e-business then it must take into consideration the two most important factors that is, the organisational culture and technical skills. The high level management was up for the rapid implementations of e-business techniques but the annual report was suggesting that it would take some time to completely adopt. It was found was part of the organisation was running fast and the rest of the organisation jus looked like they were trying to catch up. With e-business they were able to concentrate more on the consumer and their need therefore, by obtaining the loyalty and also deepening the relationship with the customers. (Siegel, 2000) Technical Changes: E-business required knowledge of skills at both the managerial as well as the operational level. Now in this scenario there will more knowledge based jobs available and there is a possibility that the manager could be less competent than his employee as he may be update with all the new technological skill. (Mahesh and Hartman, 2005) It was also observed that some of the junior managers were training or giving suggestions to their superiors. As a result 80% of the recruitments in the e-business section were made outside the organization as they didnt have the ability as they lacked technical knowledge. One of the biggest challenges to Thomas Cook was to make the technological changes that is, updating or installing new softwares, purchasing of high end computers, etc. Thomas Cook has announced a  £64 million replace it s legacy reservation systems to multi channel reservation platform. Thomas Cook and ICT: We have discussed on the information and communication system, its implications in tourism sector and the competitive advantages arising when then system is followed. Now, let us take an example of a tourism agency and analyse how the ICS has benefited them. Thomas Cook has started using the ICS from February 2000. It has made huge investments on the technical development of the firm. After they entered the online system their business was up by 15% and 30% of the customers were using the online services. It has invested a lot in e-business development and training and is now reaping the benefits of it. Thomas cook adopted the strategy of direct marketing which is nothing but an interactive use of the advertising media to stimulate and to modify in such a way that the behaviours can be recorded, tracked, understood, stored for the future use of the information. (Jacobs R. and Stone B., 2001) They first adopted the Communicating Sequential Processes (CSP) which was then proposed by the IT project manager in the firm. This is a Formal Language that was used to describe patterns in interaction between concurrent systems. It was a failure because of the following reasons: CSP complicated the process for error search and made it very tedious. It delayed the process of generating the campaigns and market segment reports as, by 2004 its database was full and was unable to accommodate or manage further data/information. In travel world each customer has a different choice and the CSP database was not sophisticated enough to handle these issues as it was an outdated method. The cost of campaign was increased due to the use of CSP as it was outdated and did not serve the purpose of the dynamic future needs. As cost of maintenance was increasing and thus were unable to use the profits for various aspects of their business. They were now looking for a cost effective, and a system which could enable the smooth processing of the information, effective campaign, etc. Their answer to all these problems was one solution an thaw was mySAP CRM. This was a product of SAP global for customer relations management (CRM). What is mySAP CRM? This software unlike other CRM software helps in not only in formulating and achieving the short term imperatives but also in the process of decision making and in reducing the cost of managing or maintenance. It can also help a company in achieving differentiated capabilities to compete in the market. SAP CRM covers various aspect of the tourism industry and helps them in various ways like: (According to SAP Global) Marketing: It helps in achieving the organisational goals. Better understanding of market spending and the returns on them. Visibility and control of operations is increased which accelerates the process of marketing. High value customers can be identified and retained with the help of Customer loyalty programmes. A central marketing platform could be established. Sales: Profits can be increased. Customer interaction and be initiated and their demands could be met more efficiently. The focus on sales is increased Enterprise sales process can be initiated across channels. Personalised experience to the customers can be provided. Service: With the help of in spot information and other resources there shall be an improvement in first contact resolution. Service employees are provided with tools and the information that is requires to retain the customer and to prevent a churn. Easy access to resources and information boosts field utilization. Product based services are provided to the customer to increase the revenue. Issues related to product defects can be handled effectively. A unique and consistent user experience is possible with various interaction channels like voice mails, text messages, e-mails, etc. Contact Centre: The number of relevant calls can be increased. Personalised telemarketing campaigns can be initiated. Customer services can be improved from the first call itself. A proper analysis on contact centre is possible and insight is attained on the current trends. E-Commerce: Improving sales and to extend market with relevant offers. Personalised and targeted e-marketing campaign to attain the customer loyalty. Intuitive self services could be provided to increase customer convenience. The cost of sales can be reduced by following proper and consistent ways of pricing and customer information across channels. Reliable commitments are made using streamline end to end order to cash. Possibilities of analyzing the actions and trends of e-business. IT Services: IT service agents and track and solve the problems easily through streamline service desk. Management of IT financials by the use of native integration of SAP ERP financial solutions. Built in analytics and add on tools enable to get a insight into the IT service desk. Both the customer and the stakeholders are satisfied as there is a transparent process in defining and enforcing agreements on service levels. Web 2.0 supports native integration with SAP solution manager so all the SAP and non SAP related IT support services are managed appropriately. With all these advantages of mySAP CRM in providing effective services in the tourism industry has enabled Thomas cook to attain a superior level in the tourism sector then its counterparts in the same sector. The major competitive advantage that Thomas Cook attained from mySAP CRM are: To integrate campaign between various departments and partners this in turn helped in maintaining the brand consistency. The marketing department have streamlines and standardized the process for creating or approving a particular campaign. Complex segmentations and database operations have become faster with the use of high speed segmentation and also provide new insights into customer behaviour. Thomas Cook was able to provide campaign relevant data for the execution of a campaign due to highly flexible customer structure. It reduced the cost of reaching the targeted customer and now Thomas Cook and reaches more customers without any increase in spending. (Reiner Wegmann, IT Project Manager, Thomas cook, 2006) Thomas Cook was now independent and not relying on any other IT department for third party subscription. Interactive drag and drop phase and graphic visualisation has speeded up the process of market segmentation and listing. The process of decision making was faster due to personalised portals. This also enables the players to take wise and quick decisions as important information is already there in there portals. Thomas cook was able to make long term business propositions as well as to focus on the operational business objectives. (SAP customer success story retail, Thomas cook, 2006) Benefits of E-commerce to Customers: From the above analysis we can say that there are a lot of benefits to the customers: The web provides ample information about every destination and the facilities over there. Through e commerce the tourism agencies are able to provide all the information about the desired destination. The products or packages can be compared and the customer can take a decision accordingly. The customer can use the social networking and discuss the tour experiences or enquire about them or to know about them. It provides flexibility to the customer. The customer no longer has to go all way to the agency to gather information about his desired destiny. E-commerce provides various packages and concessions online which are not available otherwise. E-commerce has user friendly web sites that are designed for the targeted customers. Barriers of E-Commerce: We have discussed all the various factors that influenced the tourism industry to adopt ICT system and e-commerce played an important role. There also some barriers associated with e-commerce that has to be taken into consideration by the tourism industry and to work on them to get better results in the future. It cannot functions without the basic requirements like backup services and required hardware. These can be an expensive investment in the company at the time converting from a traditional system. The trust factor of the e-commerce must be given preference and both the government and the private sector should work together in increasing the safety of e-commerce. Confidentiality should be provided to the customers personal information, safety of credit card details must also be ensured. The existence of regulations and presence of international laws prevents e-commerce from being an effective source. Conclusion: From the above analysis we can conclude that, Information and communication system plays an important role in the development of the tourism industry. Social networking and various other options on web have taken the tourism industry to the next level. The web has provided a huge marketing source for the tourism sector in cost effective manner. (Armstrong and Hagel, 1996; Kozinets, 1999; Wang et al, 2002) It is also evident that the latest upgrade in information systems has clearly given Thomas Cook an edge over the other tourism agencies. Although it has gone through rapid changes in the organisational structure but it has effectively managed its resources and is able provide one of the best services in the world to desired tourists. In the process of adopting new skills and systems, the mindsets and cultures have to develop and resistance at any level of the organisation need to be handled with lot of care. (Jackson and Harris, 2003) Thomas Cook has effectively used mySAP Consume Relation management system to provide quality services to the customer and at the same time limiting their expenditures on publicity or promotion of the product. The process of innovation and implementing new methods in work place has paid off for Thomas Cook. It was a bold step to adopt the ICT system into a traditional tourist sector. Thus, we can conclude by saying that ICT has played an important role in the development of the tourism industry and enable the customers to enjoy better services that they deserve. Although there is this trust issue regarding e-commerce and its uses but more people are using this facility every day. References: Arusha, T. (2000, february). Information Communication Technologies (ICT) and Tourism. Retrieved may 23, 2010, from www.nric.net: http://www.nric.net/tourism/sidebar/ICT.pdf Boyd, D. M. (2007). Journal of computer mediated communications , 210-230. Fitzgerald, A. . (n.d.). INtroduction to information systems in business. Retrieved may 23, 2010, from www.comp.glam.ac.uk: http://www.comp.glam.ac.uk/pages/staff/tdhutchings/chapter1.html Global, S. (n.d.). Customer Relationship Management (CRM) Software From SAP. Retrieved may 24, 2010, from www.sap.com: http://www.sap.com/solutions/business-suite/crm/index.epx Group, T. C. (n.d.). www.thomascookgroup.com. Retrieved may 23, 2010, from Business segments and brands: http://www.thomascookgroup.com/segments Jackson, P. (n.d.). Ebusiness and organisational change. Journal of organisational change management , 497-511. Juline E.Mills, R. L. (2005). Handbook of Consumer Behavior, Tourism and the Internet. Haworth press. Kozinets. (1999). Staregic implications of virtual comunities of consumption. European mamagement , 252-264. netstarter. (n.d.). e commerce barriers and opportunities. Retrieved may 22, 2010, from www.netstarter.com: http://www.netstarter.com.au/Content_Common/pg-ecommerce-Benefits-Barriers.seo Roberto daniele, A. j. (n.d.). Tour operator in an ebusiness world. Retrieved may 23, 2010, from www.googlebooks.com: http://books.google.co.uk/books?id=s9f5_kvYrZoCpg=PA207lpg=PA207dq=thomas+cook+information+and+communication+technologysource=blots=KkiM3J5HGosig=iL2qLClFWLyN8wzC6Dgx3PXScUchl=enei=1vykS5jQFIS80gTFitT1CQsa=Xoi=book_resultct=resultresnum=9ved= SAP customer success story, Reatil-tourism marketing. (n.d.). Retrieved may 22, 2010, from www.sap.com: http://www.sap.com/solutions/business-suite/crm/pdf/CS_ThomasCook%20.pdf Seveg, M. B. (1997). The Impact of Electronic Commerce on the Travel Industry. California. Shanker, D. (n.d.). ICT and Tourism: Challenges and Opportunities. Retrieved may 24, 2010, from www.dspace.iimk.ac.in: http://dspace.iimk.ac.in/bitstream/2259/536/1/50-58.pdf Shin, N. (n.d.). STRATEGIES FOR COMPETITIVE ADVANTAGE IN ELECTRONIC COMMERCE. Retrieved may 22, 2010, from www.csulb.edu: http://www.csulb.edu/web/journals/jecr/issues/20014/paper4.pdf Sigala, m. (n.d.). Tour operators in an e business world. Retrieved may 23, 2010, from www.books.google.com: http://books.google.co.uk/books?id=s9f5_kvYrZoCpg=PA207lpg=PA207dq=thomas+cook+information+and+communication+technologysource=blots=KkiM3J5HGosig=iL2qLClFWLyN8wzC6Dgx3PXScUchl=enei=1vykS5jQFIS80gTFitT1CQsa=Xoi=book_resultct=resultresnum=9ved= Thomas, D. (2002, june 27). Holidaymakers take plunge into Internet booking pool. Retrieved may 22, 2010, from www.computerweekly.com: http://www.computerweekly.com/Articles/2002/06/27/188052/holidaymakers-take-plunge-into-internet-booking-pool.htm

Sanofi-Aventis Business Strategy

Sanofi-Aventis Business Strategy Question 1 Introduction According to analysts, the pharmaceutical industry is changing rapidly and undergoing a shift. Sanofi-Aventis are therefore changing its strategy to help transform itself from a Europe/US-centred pharmaceutical company to a global diversified healthcare company. These changes include a change in its products, markets, top management and its capabilities. This essay aims to discuss the environment within which Sanofi-Aventis is operating, identifying the reasons why the company need to change its strategy and how it will achieve this. Harrigan (1980) and DAveni (1989) showed that when performance is declining or poor, organisations tend to principally alter their activities. This is the case with Sanofi-Aventis, it is running like a French national treasure and performance is declining in the rapidly changing pharmaceutical industry. The Strategic Position of Sanofi-Aventis Porters five forces framework (1980) can help to identify the attractiveness of an industry for a firm by drawing attention to the external pressures it may face. Figure 1 shows that buyers in the industry have a low bargaining power. The major consumers of the industry include doctors, hospitals, patients and pharmacists. Buyer power is dependent on factors such as the number of buyers, switching costs and buyer competition threat. The industry has many buyers and the competition usually takes place between them. Thus the power of buyers in terms of the number of buyers is reasonably small. However buyers are able to choose from other similar products. To avoid this problem organisations within the industry usually spend most of their research and development on new patent drugs to keep up competition. The suppliers within the industry have a certain level of power but it is not such a high threat. The suppliers could include providers of raw materials and intermediates, the manufac turing and production plants and labour. The suppliers provide different levels of threat and cannot easily be changed in this industry, even if suppliers refuse to supply. Thus there are high switching costs for companies within this industry. However, the threat from suppliers in this industry is not much bigger than that in other industries. In the pharmaceutical industry, there is a high barrier to entry. This is due to the high costs which are required to enter the industry. There are high RD costs because the research and development of new drugs is time consuming and costly. There is also heavy regulation of the industry where drugs need to be approved, as well as patent restrictions. Patents are a high barrier for organisations who are trying to enter the market. Organisations already existing within this market have already established a strong brand name with loyal customers and have a large budget to spend on marketing to continuously support their brand. New companies th erefore find it difficult to build up a brand name. The main substitutes for products in the pharmaceutical industry are generic brands of medication. The price of brand name medicines is kept competitive with generic brands. However, there is not always a generic medicine available as a substitute due to patents. Other substitutes include methods such as Ayurveda, traditional Chinese medicine, hypnosis, diet-based therapies, chiropractic care and Reiki. In terms of competition, the industry is very competitive. With high RD cost, strict government regulations and extremely competitive products in the market, companies are constantly trying to release the next best product so that they can stay ahead. Advances in technology are also another factor affecting competition because it opens new avenues for research. Companies are dependent on the long run success of their ideas which puts a lot of pressure on them to find drugs which have high pay-offs. It is common for firms in the indu stry to merge together to gain competitive strength so that it can take on the leaders of the industry. In this industry the competition is such that only the strongest firms will survive. By analysing the five forces for this industry, it can help to determine what problems Sanofi-Aventis may incur. The barrier to entry into the industry will be high which works in the favour of Sanofi-Aventis. In terms of buyers and suppliers, these are low. The substitutes are also fairly low until the patents expire between 2009 and 2013. The power of substitutes will then increase along with rivalry and the bargaining power of buyers as buyers will switch to generic drugs. This will result in a reduction of costs of the drugs and profitability. In terms of PESTEL analysis, this legal factor of the patents is a key driver for change because it is enforcing a threat on the company. Companies within this industry have opted for mega-mergers. This could be another threat to the company as these companies have more competitive strength. Sanofi-Aventis need to overcome these problems by differentiating its products and the company itself for the existing markets as well as for new marke ts. This suggests that a transformation of the companys strategy is required for them to exist in the changing industry which will align them with the changing environment. The company have already a #1 position in emerging markets, so they have an opportunity to exploit this in order to overcome some of these threats and gain a sustainable competitive advantage. The company also need to take into account the other main influences on its strategy. These influences can help determine what threats the company has and how the strategy should be changed so that it can overcome some of these issues. The culture of the company can have a major impact because the company can be confined by that culture making it difficult to change outside the bounds of it. Sanofi-Aventis was being run like a French national treasure. This shows that the company is too rigid and too traditional. Johnson (1992) suggests that changes going on within or without the organisation will affect organisational performance. However, even if managers, as individuals, perceive such changes they may not necessarily acknowledge them as impinging on the strategy or performance of the organisation. Sanofi-Aventis had this problem as the management had acknowledged that the environment was changing but were not changing its strategy greatly to be in line with this. To rise above thi s issue the company have brought in a non-french manager Christopher A. Viehbacher, which has helped to show analysts and investors that the company will not be run like a French national treasure and that the company have changed their attitude. This suggests that the company will not be based on its past ways of doing things and the lessons learnt from the evolving environment of the organisation, as this has not been successful in the rapidly changing pharmaceutical industry. This shows that Sanofi-Aventis have tried to change its culture so that it avoids the problem of strategic drift resulting from focusing on the existing culture when dealing with the changing environment. This is a change in the companys power structure. The company have also changed its organisational structure by changing the management team and by creating customer-focused teams. Looking at Johnsons (1987) cultural web, it can be seen that the company are changing two factors (Appendix 1), which will help Sanofi-Aventis to transform its strategy more easily. The strategic capabilities of the company provide a view of the internal influences on strategic choices for the future. The competences and resources which are distinctive or superior relative to those of rivals may become the basis for competitive advantage if they are matched appropriately to environmental opportunities (Andrews, 1971; Thompson and Strickland, 1990). In terms of Sanofi-Aventis, the threshold level has changed over time and so the company need to invest in its resource base so that it can stay in this industry and gain a competitive advantage. They have an opportunity to exploit its #1 position in emerging markets, so they are creating new strategic capabilities to achieve this by having a better position in emerging markets, adapting its RD efforts to new regulatory and economic constraints and making disciplined decisions about how the company should grow and through what activities for example diversifying into vaccines, OTCs and biologics and not to opt in mega -mergers like all the other companies within the industry. Instead they are going ahead with bolt-on acquisitions as this will add more value to the company. This shows that Sanofi-Aventis have acknowledged that for them to survive they need to differentiate itself from other organisations within the industry and this can be achieved by exploiting its opportunities. The stakeholders play an important role as the strategy of the company needs to take into consideration their interests. Sanofi-Aventis have failed to do this, which has resulted in investors reducing their stake in the company. Sanofi-Aventis need to adapt its strategy so that it takes into consideration the interests of its stakeholders. However the companys stakeholders are changing as they enter into new partnerships and change its management team. These stakeholders will be focused on the external stakeholders (the customers) and so the company need to fulfil the customers needs in order to take into consideration the internal stakeholders interests. The strategic choices and actions Sanofi-Aventis are taking Sanofi-Aventis are responding to these pressures by making choices about the companys future. At a corporate level, Sanofi-Aventis are launching new products such as vaccines, OTCs, diabetes drugs and branded generics and offering them to emerging markets as well as existing markets. This in terms of Ansoffs Matrix (1957) can be seen as diversification at an international level and product development at a national level (Appendix 2). Although the company is providing the existing market with new products such as vaccines to give them a pre-eminent position, major rivals such as Novartis, GSK and Pfizer are closing the gap. Sanofi-Aventis therefore need to continue to focus on the RD of its products to sustain this position. By producing new drugs, the company are trying to fulfil its external stakeholders needs, which in turn takes into consideration the internal stakeholders. At a business level, Porter (1985) provides a framework of generic strategies and suggests that they are distinct mutually exclusive alternatives. However the idea that the generic strategies are mutually exclusive has been criticized (Hill, 1988; Murray, 1988), and studies have shown that mixed or hybrid strategies may be profitable (Miller Dess, 1993). By looking at Bowmans strategy clock (1996), it can be seen that the company are going against Porter and are taking up a hybrid strategy in its existing markets which involves having a low cost base and differentiating its products (Appendix 3). They are trying to develop products that are better than that of its competitors by posing the question ‘why is the drug better than what theyve already got? If this question cannot be answered then the product does not add any extra value for the customer compared to its competitors products and the product does not become a part of the companys product portfolio. In new markets that have fewer economic resources the company are taking up a low frills strategy which involves producing cheap goods with low added value. In terms of Porters generic strategies, the choice of taking up a hybrid strategy can be seen as a differentiation strategy as well as a cost leadership strategy (Appendix 4). By differentiating its products, the company are trying to produce goods which its customers will value so that it can overcome the threat that is enforced from the patent expiries. The way in which differentiation is achieved can be seen by Porters (1985) value chain (Appendix 5). Value is built on the activities that are a part of creating the product, whilst sometimes reducing costs in these activities. For example, the company are trying to achieve this by restructuring its RD as it was costly and unproductive and reduce its operating costs. This makes the product unique compared to those of competitors. These value added products can be charged at premium prices to help achieve higher profitability. This will help make up for the loss of revenues from the patent expiries. The company have chosen to pursue its strategy through organic development, which has also led to the decision of pursuing its strategy through acquisitions. The company are strengthening its capabilities, one of which is the ability to make effective decision which has therefore led to the company taking on acquisitions. The reason behind these choices is because it will allow the company to add value to its products. These are carefully thought out decisions that the company are undertaking so that they have a competitive advantage. When observing how Sanofi-Aventis are changing its strategy to help it to become a global diversified healthcare company, it can be seen that the strategy is an intended one. This is because Viehbacher entered the company having ideas about how the strategy would be changed. The design lens can be used to explain this strategy because Viehbacher has been in charge of making all the strategic decisions, ‘Dehecq, who had long been considered as the driving force behind Sanofi-Aventis, was conspicuous by his absence at these meets. This led to analysts opining that Viehbacher was in sole charge of strategy. The change that the company are seeing is a result of implementing the planned strategy that Viehbacher had when he joined the company. Conclusion Sanofi-Aventis are under-going a transformational change in a short period of time. They have been able to achieve this by first considering the influences on the companys strategy such as its environment, its culture, its strategic capabilities and its stakeholders. These create opportunities and threats for the company and so by looking at these the company have been able to make strategic choices to help them to decide which direction to move their strategy towards and the methods by which this is to be done to help them to overcome some of the problems that they are facing. Question 2 Introduction In the future, the company needs to create a more sustainable growth. Sanofi-Aventis are changing its strategy to deal with the market pressures and demands while focusing on its main activities and developing strategic capabilities. The company need to utilise its resources and competences in such a way so that it can sustain growth and gain a competitive advantage over other key players in the pharmaceutical industry. Viehbacher was aware of this when he first joined the company and questioned ‘How can we change the model? How can we create more sustainable growth? For Viehbacher to be successful in achieving this he had to first identify the resources and competencies the company would need to grow and then decide how these would be developed and utilised efficiently. The resource-based model states that the competitive advantage and superior performance of an organisation is explained by the distinctiveness of its capabilities. Peteraf (1993) explains that the resource-based model can help to understand the long-lasting differences in the profitability of the firm, which cannot be attributed to variations in industry conditions. Wernerfelt (1984) states the model shows that the competitive advantage of a firm lies primarily in the application of the bundle of valuable resources at the firms disposal. Barney (1991) suggests that the resources have to be valuable, rare, inimitable and non-substitutable because then the competitors will not be able to mimic the companys strategy. This can help to explain the heterogeneity or firm-level differences among companies that allow them to sustain competitive advantage. Sanofi-Aventis is in the exploration stage and so during the transformation they are experimenting with new alternatives that will help the company to gain this competitive advantage. One of the major reasons why the company have to do this is because the main resource that they rely on; the patents, are soon to expire. Also in an emerging market the company needs better, more refined resources to compete with. Johnson et al (2008) suggest that for a company to have strategic capabilities and competitive advantage they need to have the necessary resources and threshold competences, which competitors may have or can easily imitate, as well as unique resources and core competences which are better than the competitors or difficult for the competitors to imitate (appendix 6). Viehbacher became CEO of Sanofi-Aventis in December 2008. The experience of working at GSK for 20 years and the knowledge that he has brought to the company is unique and difficult for competitors to gain. His way of thinking and style of leadership is helping the company to transform itself because it varies from the companys old leadership which was like a French national treasure. Thus it can be seen that Viehbacher is developing a new culture for the company by changing the power structure. This will allow any new CEO joining the company, if Viehbacher leaves, to be able to continuously align the companys strategy wit h the changing environment through incremental change by building on the familiar. The company will also be able to develop dynamic capabilities if the environments changes which is mostly likely to be the case. The rapid changes in the industry have meant that for Sanofi-Aventis to be a more competitive organisation, a change in the companys structure is needed. Thus Viehbacher has put a new team in place after joining the company. Only Jean-Francois Dehecq remains chairman and two of the top management team, namely, Marc Cluzel (head of RD) and Hanspeter Spek (head of pharma operations) continue to hold their positions. Laurence Debroux has been promoted as chief strategic officer (in charge of MAs) and Jean-Pierre Lehner as chief medical officer (in charge of drug safety). Elias Zerhouni has been brought in as scientific advisor, Jerome Contamine as the CFO and Paul Chew as chief medical/science officer. By making this change in structure, Viehbacher is further developing the culture of the organisation. His team together have the knowledge and expertise in different areas, which will allow the company to grow as they will be adding value to the different activities of the company. With a stronger management team, the companys future can be and will continue to be shaped allowing it to be more customer orientated. However the team will need to bring new ideas to the company in order for this to happen. The company were the thirds largest pharmaceutical company as of 2009 but it had a costly and unproductive RD pipeline. The transformation of the companys strategy entails restructuring the RD organisation so that it is productive and in sync with patients needs. The company are changing to a company that is based on biotech and specialist-driven therapies research. The RD of the company is a core competence that Viehbacher is creating. It is helping the company to meet the demands of the rapidly changing pharmaceutical environment by shifting its efforts to new regulatory and economic constraints. By moving away from blockbuster drugs, the company can concentrate on medicines that add value for the customers. It is important for Sanofi-Aventis to keep the customers in mind as they will have a major effect on the success of the business. By meeting their needs, the company can create customer loyalty which will provide the company with a steady income. The new approach to RD is allow ing the company to enter into new partnerships to boost its base business. This is an opportunity for the company to try to overcome to some extent the threats that will occur from the patents expiring. These threats include the increase in substitutes and rivalry. If they can achieve this through their new RD approach, this will help the company to achieve growth in the future. Viehbacher was quick to note that Sanofi-Aventis was the #1 pharmaceutical company in emerging markets. This is because they have the ability to make efficient and effective decisions, as well as being able to move quick, ‘everybody says they want to go there, but were already there. Were in business while other companies are still trying to find their way from the airport to the hotel. This is a core competence that the company has, thus as new markets emerge in the future the company need to uphold this status. This is possible for the company to accomplish if they continue to focus on global public health issues and not the traditional markets that are becoming saturated. They also need to continue to act fast as they have done when moving into emerging markets such as Africa, India and China. The market the company was catering to was diverse, so they are moving towards branded generics, consumer healthcare and vaccines to create the basis for more sustainable growth. Viehb acher pointed out that the company was in a strong financial position generating à ¢Ã¢â‚¬Å¡Ã‚ ¬4 billion in cash each year. This capital can be used to invest in RD, which will help the company to grow and strengthen its position in emerging markets as it finds new healthcare businesses and products to diversify into. Using the companys finance, respectable reputation and ability to expand into emerging markets, it will allow the company to compensate from the patent expiries of its top-selling drugs and make larger capital gains in the future. Sanofi-Aventis have the ability to make logical decisions with the help of their CEO. For example they have decided not to be part of any mega-mergers as this would sap the organisations creativity and productivity. By opting for a mega-merger, the company would not be adding to shareholder value, so Viehbacher felt it was not necessary to do so. The capability to make these decisions has come from Viehbachers experience where he has been a part of two mega-mergers in the past. Instead of the mega-mergers Viehbacher has decided to go ahead with bolt-on acquisitions. The five acquisitions the company have taken up has given the company opportunities to tap markets such as the Central and Eastern markets, boost its presences in countries and the OTC business and provided it with a launching pad for the Asia-Pacific region. It has also given a push to its vaccines segment. These acquisitions are helping to fuel its growth in emerging markets whilst reducing its risk profile. In the futu re, the company need to maintain making disciplined decisions about the acquisitions that it takes on, only investing in those that add value. The company should be able to maintain this because Sanofi-Synthà ©labo acquired Aventis and both companies had a history of mergers and acquisitions. By taking on acquisitions, the company can also increase its customer base quicker than with mergers because the company can take on more than one acquisition at a time. Conclusion Sanofi-Aventis are carefully designing their strategy to allow them to have a competitive advantage. They are creating core competences and resources to aid them to survive and compete in the emerging pharmaceutical market. The resource-based model has facilitated the understanding of how Sanofi-Aventis is able to enter the new market and how it can in the future strengthen its position in this market. It is possible for the company to have sustainable growth and a competitive advantage, but they need to utilise its resources successfully in order to achieve this. However if in the future the needs of the environment change, Sanofi-Aventis will need dynamic capabilities to achieve a competitive advantage. Although Viehbacher is creating resources and core competences when transforming the companys strategy, these may need to be renewed and recreated because in more dynamic conditions competitive advantage is achieved when there is a capacity for change, learning and innovation.

Gender Roles in Edward Albee’s Who’s Afraid of Virginia Woolf? Essay

Though usually viewed as a violent play about turbulent marriages, Edward Albee’s Who’s Afraid of Virginia Woolf? should be regarded as an early feminist text. Bonnie Finkelstein writes that the 1962 play portrays and analyzes the damaging effects of traditional, stereotypical gender roles, particularly for women; the play serves to point out how unrealistic, useless and extraordinarily damning they ultimately are. Finkelstein notes that the 1963 publication of Betty Friedan’s The Feminine Mystique unofficially began a re-evaluation of gender roles in the United States (Finkelstein 55). Friedan explores the idea that women need more fulfillment in their lives than can be provided by the drudgery of childrearing and housekeeping. The book also carefully lays out what society has determined to be the ideal gender role requirements for women: â€Å"They could desire no greater destiny than to glory in their own femininity. Experts told them how to catch a man and keep him, how to breastfeed children and handle their toilet training†¦how to dress, look, and act more feminine and make marriage more exciting†¦They learned that truly feminine women do not want careers, higher education, political rights†¦All they had to do was devote their lives from earliest girlhood to finding a husband and bearing children.† (Friedan 15-16) And, more specifically: The suburban housewife†¦she was healthy, beautiful, educated, concerned only about her husband, her children, her home. She had found true feminine fulfillment.† (Friedan 18) Albee echoes this, noting by contrast what the ideal men and women in 1962 should be. In other words, his characters have failed at living up to gender roles and the play shows us how this quest has destroyed th... ...s flawed, proof that these gender roles are impossible to emulate. As Finkelstein notes, all four characters are afraid of Virginia Wolf, because she is, in 1962, the only icon of female equality society had. (Finkelstein 64) Works Cited Albee, Edward. Who’s Afraid of Virginia Woolf? New York: Atheneum House, 1962. Finkelstein, Bonnie Blumenthal. â€Å"Albee’s Martha: Someone’s Daughter, Someone’s Wife, No One’s Mother.† American Drama (5) no. 1, Fall 1995. pg. 51-70. Friedan, Betty. The Feminine Mystique. New York: WW. Norton & Company, 1963. Julier, Laura. â€Å"Faces to the Dawn: Female Characters in Albee’s Plays.† Edward Albee: Planned Wilderness. Interviews, Essays and Bibliography. ed. Patricia De La Fuente. Edinburg, Texas: Pan American University Print Shop, 1980. Vogel, Paula. How I Learned to Drive. New York: Dramatists Play Service, 1998. Gender Roles in Edward Albee’s Who’s Afraid of Virginia Woolf? Essay Though usually viewed as a violent play about turbulent marriages, Edward Albee’s Who’s Afraid of Virginia Woolf? should be regarded as an early feminist text. Bonnie Finkelstein writes that the 1962 play portrays and analyzes the damaging effects of traditional, stereotypical gender roles, particularly for women; the play serves to point out how unrealistic, useless and extraordinarily damning they ultimately are. Finkelstein notes that the 1963 publication of Betty Friedan’s The Feminine Mystique unofficially began a re-evaluation of gender roles in the United States (Finkelstein 55). Friedan explores the idea that women need more fulfillment in their lives than can be provided by the drudgery of childrearing and housekeeping. The book also carefully lays out what society has determined to be the ideal gender role requirements for women: â€Å"They could desire no greater destiny than to glory in their own femininity. Experts told them how to catch a man and keep him, how to breastfeed children and handle their toilet training†¦how to dress, look, and act more feminine and make marriage more exciting†¦They learned that truly feminine women do not want careers, higher education, political rights†¦All they had to do was devote their lives from earliest girlhood to finding a husband and bearing children.† (Friedan 15-16) And, more specifically: The suburban housewife†¦she was healthy, beautiful, educated, concerned only about her husband, her children, her home. She had found true feminine fulfillment.† (Friedan 18) Albee echoes this, noting by contrast what the ideal men and women in 1962 should be. In other words, his characters have failed at living up to gender roles and the play shows us how this quest has destroyed th... ...s flawed, proof that these gender roles are impossible to emulate. As Finkelstein notes, all four characters are afraid of Virginia Wolf, because she is, in 1962, the only icon of female equality society had. (Finkelstein 64) Works Cited Albee, Edward. Who’s Afraid of Virginia Woolf? New York: Atheneum House, 1962. Finkelstein, Bonnie Blumenthal. â€Å"Albee’s Martha: Someone’s Daughter, Someone’s Wife, No One’s Mother.† American Drama (5) no. 1, Fall 1995. pg. 51-70. Friedan, Betty. The Feminine Mystique. New York: WW. Norton & Company, 1963. Julier, Laura. â€Å"Faces to the Dawn: Female Characters in Albee’s Plays.† Edward Albee: Planned Wilderness. Interviews, Essays and Bibliography. ed. Patricia De La Fuente. Edinburg, Texas: Pan American University Print Shop, 1980. Vogel, Paula. How I Learned to Drive. New York: Dramatists Play Service, 1998.

Teacher Expectations Essay -- Education

The intervening years since court-mandated desegregation of schools have not eradicated the existence of achievement disparities for ethnic children, especially for Latin American and African American students (McKown & Weinstein, 2008). In fact, there is an extensive body of research that suggests that students from minorities do not perform well in the current American public school system (Tyler, Boykin, & Walton, 2006). McKown and Weinstein (2008) note that one often cited contributor to the achievement gap is teacher expectations. The use of the term teacher expectations has been a source of consternation and anger for some educators because of its connection to the concept of self-fulfilling prophecy (Jussim & Harber, 2005). These prophecies are â€Å"erroneous teacher expectations [that] may lead students to perform at levels consistent with those expectations (Brophy & Good, 1974; Rosenthal & Jacobson, 1968)† (Jussim & Harber, 2005, p. 131). Jussim and Harber (2005) detail the controversy that has gone on for more than 40 years over self-fulfilling prophecy. They asserted that, in general, educational psychologists have tended to stress the limited efficacy of teacher expectations to influence students; while, social psychologists have taken the opposite position which asserts both the â€Å"substantial power and pervasiveness of self-fulfilling prophecies† (p. 138). Two of their major conclusions in this regard (a) Self-fulfilling prophecies do exist, and (b) their affects are typically small (Jussim & Harber, 2005). This would seem to be a tidy conclusion to a prolonged controversy; the answers, however, are not so simple or straightforward. There are other issues that complicate matters and must be considered whe... ...3 McKown, C., & Weinstein, R. S. (2008). Teacher expectations, classroom context, and the achievement gap. Journal of School Psychology, 46, 235-261. Retrieved from http://www.journals.elsevier.com/journal-of-school-psychology/ Thomas, J., & Stockton, C. (2003). Socioeconomic status, race, gender, & retention: Impact on student achievement. Essays in Education, 7. Retrieved from http://www.usca.edu/essays/archives.html Tyler, K. M., Boykin, A. W., & Walton, T. R. (2006). Cultural considerations in teachers’ perceptions of student classroom behavior and achievement. Teaching and Teacher Education, 22, 998-1005. Retrieved from www.elsevier.com/locate/tate Zehavi, N., Bouhadan, R., & Bruckheimer, M. (1987). A model of relating teacher expectations and student difficulties. Studies in Educational Evaluation, 13, 185-192. doi: 10.1016/50191-491X(87)80032-9

Cunninghams The Hours: The Mind of Virginia Wolf :: Cunningham Hours Essays

While writing a fiction novel, I would think that the writer would have to dig deep into their mind and into their heart in order for them to convey realistic emotions through their characters. This process could almost be related to hypnosis where the writer relies on his or her inner thoughts and feelings to effectively add depth to their novel's fictitious characters. In the novel Mrs. Dalloway, Virginia Woolf used a technique called stream-of-consciousness in which she attempted to write the novel in the same patterns as her brain's thought process. In doing this, Woolf gave birth to a piece of art that contained some of her deepest emotions and desires. Her novel has such a prolific substance that I do not believe that the work could be redone or adapted to any other forum of art, even through the magic of the silver screen. I must compliment Michael Cunningham in his loose adaptation of the Mrs. Dalloway story and the historical revisiting of Virginia Woolf in his nov el The Hours. The many adaptations that had to occur in order to capture the very substance of Mrs. Dalloway are the subjects of this work; From the actors and directors in the film The Hours to the writings of Cunningham's adaptation of Mrs. Dalloway in The Hours, and finally to the source of it all - the mind of Virginia Woolf. "Many people, including Michael Cunningham, didn't think the novel could be turned into a movie" (Ansen 21). The process of writing a screen play to ultimately accomplish the essence of a novel such as The Hours can be quite a challenge. A novel, as a piece of literature, contains inner thoughts and feelings that are felt by the characters of the novel. A work of literature also may consist of an array of emotional tones and characteristics that can only be portrayed in a piece of literature. For example, David Hare, the screenwriter for the film version of The Hours, felt that "the biggest challenge in creating the film was to convey what the three heroines were thinking without resorting to voice-overs" (Ansen 21). Eventually, the pair of Hare and director Stephen Daltry found a way to solve this problem. The film incorporates different transitional devices to keep up with the different actions of the three heroines whose stories are told simultaneously through differen t time periods.

A Laptop Computer

A laptop is a portable personal computer. They have furthermost of the similar components as a desktop computer, likewise a display screen, a pointing device such as a touchpad which also known as a track pads, a keyboard, and 2 speakers. Laptop computers are powered by mains electricity via an AC adapter, and can be used away from using a rechargeable battery. Sometimes there are also called notebook computers or notebooks. Laptops are portable computers. They are standard devices between students, businesspeople, and people who daily use their computer on the go.The cost of laptop is more than desktop computers for similar specifications, due to their nearby portability. They can have as extremely power and speed in place of desktops and laptop can be easily connect to external device for instance, monitors or keyboards, and other peripherals. They are more comfortable for use in business meetings, classrooms, cars, planes, trains, etc. Moreover, Laptops are that you can take all o ver the place with you without any difficulty.It can take up very small space and people can only use for few hours without access to power. Laptop computers come in many sizes, which generally refer to the size of the display. They can choice from a 10-inch to 20-inch for normal laptops. Laptops come in several resolutions ranging from 1280Ãâ€"800 to 1920Ãâ€"1080. Laptop video cards and processors are designed built on the desktop processors, but they are produced with low power in mind. They are generally less powerful than the desktop computer.Furthermore, they are increasing in popularity and for moral reason. They have benefits that are incomparable by desktop machines. And, bigger technology has dramatically dropped the price on most models. The laptop's small size removes the need for a large computer desk, and peripherals (scanners, printers, and mobile phone and external hard-drives) are simply linked with a USB cable. Wireless internet or Wi-Fi connectivity is possible, and most components now feature built-in fingerprint readers, Web cams, speakers and other operating systems.Laptop is a good technology because it very easy to take it anywhere. People can easily access to the internet and get their information by the help of Wi-Fi. Most of people are turning toward from desktop computers to laptop because its cost is decreasing, now nearby the same price as a similarly desktop computer. I really my laptop it save my time. When the electricity is gone, my laptop still on, so by the help of laptop I easily completes my assignments.

Literary Devices Essay

While attending my course on contend and Literature, and listening to the conversation, I found myself struck by an rational enquire presented by an separate schoolchild. This student aimed, When does enigma manufacture untruth? straightway aft(prenominal) state of state of warfareds I wrote the reaction, A just war is a war that teaches its mistakes without 1 having to last with them. At set shoot I didnt know if I had truly responded to the question. I analyzed two the question and result carefully by the literary devices and found myself satisfied with the resolutions standing. When analyzing the repartee I first had to return to the question.When does paradox become hypocrisy? Referring to this question I had to ask if my response held a paradox. A goodly war is a war that teaches its mistakes without hotshot having to digest with them. Considering that a paradox is a tale that seems self- contradictory, and that a good war is the introduction to th e response, suggested that a good war is a paradox. However, wherefore is it that a good war is a paradox? War shtup crush be defined as a work(p) hostility. Good can also be best defined as creation well be check intod. Considering these definitions and the response, a good war would certainly be a paradoxbecause active hostility is contradictory to cosmos well be collectd.However, most would assume that a good war was the responses paradox, and to assume other(a)wise would be insulting to some atomic number 53s in separateect. So then one has to ask how it is so commonly understood that a good war is a paradox? To conclude this question, one must estimate that most of everyone was raised with the developmental dread of good and bad. Most of everyone also would commonly scoff that war is not good. So why do community hush go, and why do we not diddle from its mistakes without someone having to live with them?From statistics taken in the course of instruction two kB fourteen, seven pct of Americas society is a veterinarian, and in that year on that point were near three hundred eighteen million citizens. That means that oer twenty two million American citizens are veterans of foreign war. So how is it that we can convince over seven percent of our citizens to go risk their livelihood? We hardened that war is handle so how do we replace the ideas of good and bad?To mend answer that question, it is better to replace the work of a soldier with a catamount. In order to ask someone who isnot a painter become a painter, one would spend a penny to go by dint of a series of tasks. First, cut off access to other mediums. Do not totall(a)yow that person to work with anything other then painting. If they want to write a letter home, they paint it.If they want to pee-pee something three dimensional, they paint it. If they want to tell a story, they again, allow paint it. today there is no difference of opinion surrounded by the painter with their paintbrush, and the recruit with their rifle. Second, apply influences to assess the ideals. The same recruited painter now inescapably to be surrounded with slew who piece the same ideals.The painter cannot have the influences of sculptors, brilliant designers, or any other ambassador of other art form. The painter necessitate the overall support of peers with the subject matter. This again, is no different from the soldier and their peers. Third, discourage all other ideals. The facilitator, who is regulating the transition mingled with non-painters to painters, needs to openly degrade the ideals of all other art forms. The facilitator needs to identify sure that the recruits hear their passionate opinions slightly how other art forms are wrong. This will guide the recruits to also office the same ideals.This relationship resembles the relationship surrounded by Drill Instructors and their recruits. Fourthly, revival the title has a baronial history of reno wned individuals. For a painter, there are many distinguished individuals that made a dramatically difference within the realm of art. For some examples, there is Vincent Van Gough, Pablo Picasso, and Leonardo De Vinci. It is up to the facilitator to venerate these individuals in front of the forth-coming painters. This will mete out the recruited painters the expectations they need to become idolized into their mod profession.This willalso make the recruited painters gain to achieve the same honor. For the recruited soldier, they hear around the selfless actions of the Medal of Honor, Prisoners of War, and Purple nucleus recipients. For them, they also strive to achieve that honor. Lastly, rear the potassium alum with a quote that brands them with honor. For instance, EARTH, Semper Fi, or Army of One.This will give the graduate something to display as pride and coalesce them unendingly with the other individuals who also have endured the same training. Now returning tho tocks to the question, when does a paradox become ahypocrisy, the response needed to be evaluated for the literary device of hypocrisy. Is a good war is a war that teaches its mistakes without one having to live with them, a response of hypocrisy. Through the development of good and bad, we have concluded that war is wrong.To suggest differently would put up a state of insanity. craziness is a derangement of the mind or not conforming. Since we have conclude that the pop choice is tosay that war is wrong suggests that people who desire to go to war, miss war, or idolize war are in lucid. So are they insane? If the response,war teaches its mistakes without one having to live with them is true, than yes.However, the statement is hypocrisy and hypocrisy is the pretense of having. So retrogression back to the practice of transitioning from non-painter to painter, the recruit became a painter. Now what if, during the transition, the recruit never got the luck to paint. The entire p rison term the recruit was given(p) black ink to practice the techniques of painting, but never nonplusd oil or acrylic paints. The recruit sat by dint of sessions where they viewed images of others painters and their colorfulpaintings, only to never receive color to paint with.After the transitions period, after the recruit was given the title of painter and hope to finally paint with color. However, the restraint continues and they again were never given oil or acrylic paints. They had practiced the slew for years without actual execution. The outcome is apparent. They will forever long to paint. This is the situation with the soldier. The soldier practices with blank ammunition for years, views images of warfare, practices the techniques of warfare, and never gets to implement their practices in war.The outcome is apparent. They will forever long for warfare. So in regards to the response, from the soldiers perspective, they would protest because war cannot teach its mist akes without one having to live with them. They themselves desire warfare. However, for sanities sake, they would suggest the response to be true in the smart set of other American citizens. This is the pretense of having and concludes the statement to be hypocrisy at least(prenominal) from the soldiers perspective. So does the statement apply to other citizens of America?Again, the responseto the initial question suggests that war is wrong and a sane response is to agree with the statement. This implies that American citizens do not see the statement as hypocrisy. However, how much cash is accumulated over the showing of one Hollywood word-painting more or less warfare? How much money and time is spent reading finished the stories or so warfare?How often do people find excitement when share a conversation with a veteran where they can ask own(prenominal) questions about their experiences? As peaceful people who agree with the statement, American citizens curiously find so mething make about war.It is not my position to lodge the masses of being warmongers. However, to defend the faithfulness of my response, the response is hypocrisy. It cannot teach its mistakes if people live vicariously through the experiences of war. Without war that satisfaction is taken away and the diversion lost, suggesting that the mistakes arent learned theyre idolized. To propose other wise is the pretense of having or also known as hypocrisy. So can war teach its mistakes?Can the statement ever become true? Lets again look at the question, when does paradox become hypocrisy? and differentiate itto the response, a good war is a war that teaches its mistakes without one having to live with them. In order to make the response true we would have to paraphrase the question. This time we will ask, when does paradox become fair play?We have concluded that the response to the initial question is both a paradox and hypocrisy, but we have overlooked one literary device. Per sonification. Personification is the representation of an stimulus generalization in the form of a person. In the response we suggested that a good war is a paradox, and if war teaches its mistakes without one having to live with them is hypocrisy.However, the response also suggests that we have personified war. So in order to make the statement, a good war is a war that teaches its mistakes without one having to live with them true, we have to remove the embodiment and rephrase the response to a good person is a person that teaches their mistakes without one having to live with them.By removing the literary device of personification we have successful removed the other literary devices of paradox and hypocrisy, and gave the response integrity. If a good person were to teach others about their lifes mistakes, maybe others couldlearn from them. It is the afford from the veteran of foreign wars to deport to others the mistakes of warfare.From that point forward, it is up to the re cipient of the gift to learn from the veterans mistakes. War cannot teach its mistakes because war as a whole removes the face-to-face case of warfare. It gives the individual a number kinda of a valued story. However, the individuals personal story, the veteran, includes the emotional toll of warfare. From that personal story, the audience can now puzzle to understand the dysfunction of warfare and that personal story can be place as the gift.